UX / Visual Designer

Do not make something unless it is both made necessary and useful;
but if it is both necessary and useful, do not hesitate to make it beautiful.
— Shaker Design

Yui is UX/Visual Designer born in Tokyo Japan and graduated from Interaction Design Master Program at Umeå Institute of Design in Sweden in 2015. Her works focus on social interaction and platforms for connecting people, places and objects by various methods. Fascinated by the power of storytelling and visualization, Yui has been drawing and creating art since young. People’s impressions on the same experience often differ depending on one’s perception and personality. This notion is what inspires her love for good surprises and making creative artworks.

During her studies both in Japan and Sweden she has also worked in different design fields such as digital advertisement, interaction design and print design. Currently she works at Veryday, one of the world leading design agencies in Stockholm, where she combines these visual skills and User-Centered Design thinking to solve complicated problems and create meaningful and playful experience to users. 


  • Email: yuikomatsuweb@gmail.com

  • tel: +46 (0)73 361 1272



  • 2012-2015 | MA Interaction Design | Umeå Institute of design

  • 2010-2011 | Exchange studies in Graphic design | Umeå University

  • 2008-2012 | BA Fine Art, Communication Art and Design | Tokyo Gakugei University

Awards & Honor

  • 2018 | Red Dot Design Award - Product Design, Brighter

  • 2016 | Dubai Design Week – Selected Student Work, Scentimo

  • 2013 | Artists Caught by Umeå – Semi-finalist

  • 2013 | A’ design Award – Bronze

  • 2012 | Swedish Institute’s Network for Future Global Leaders – Scholarship receipient

  • 2011 | Marimekko Competition – Finalist

  • 2011 | Red Dot Design Award – Concept winner